Welcome to the Creativity Generation

The Creativity Generation seeks to close the gap between the arts and business to help members maximize their creative potential. We’re on a mission to make the world a more creative planet by providing powerful, fun, and practical techniques that push people from all walks of life to jumpstart their creative energies.

Join the movement, and unleash hidden creativity and fresh thinking in every setting – from your weekly staff meeting to major innovation sessions to new product breakthroughs. Tap into a deep well of inspiration and new ideas, any one of which could dramatically alter your company, career, or your life. You will come alive with supercharged wonder and curiosity, improving your leadership, performance, and overall enjoyment of life.

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New Thinking for the New Era of Business

Albert Einstein famously noted, “We cannot solve our problems with the same thinking that we used when we created them.” In our post-COVID world of ...

When an Astronaut Needs a Pen

Ever get stuck on a problem, only to realize you're solving for the wrong thing? That's exactly what happened when the rocket scientists at NASA ...

How Shake Shack Drives Innovation

Do you prefer the crispy mozzarella, tempura watercress, and black garlic mayonnaise cheeseburger or the pumpkin mustard, bacon, cranberries, and sage hot dog? For something ...

Lady Gaga’s Secret to Creativity

Just before she won the Academy Award for Best Original Song, I watched Lady Gaga dazzle the live audience with a pitch perfect performance of ...

Creativity: Does Size Matter?

For some reason, we’ve been taught that for creativity and innovation to count they need to have a magnitude the size of the 1989 San ...

The Lexicon of Creativity

There’s more confusion around the meaning of the word innovation than the chaos at the airline ticket counter after a cancelled flight. Is there a difference between ...

The Brain Science of Becoming More Creative

When we hear stories about iconic leaders like Salesforce.com’s founder Marc Benioff, or widely celebrated virtuosos like Lin-Manuel Miranda for that matter, we immediately think ...

Correct the Overcorrect

When the misguided leaders at Enron, Tyco and Worldcom committed fraud and marred their shareholders with huge losses, the Securities and Exchange Commission rightfully swooped ...

Learning to Color

Fact: Creativity has become the most needed skill in business. It’s gone from a nice-to-have to becoming mission-critical. Fact: Creativity is a learnable skill. All humans have ...