Flood the House to Catch the Mouse

Imagine you had the challenge of inventing a better mousetrap. Literally. A typical brainstorm session may yield incremental improvements in the spring on a mousetrap, or the bait, or the construction materials. The whole essence of igniting your curiosity is to question and challenge everything. Why does a mousetrap need to use a spring at…

Heads Up vs. Heads Down

We’ve all heard people in the business world proclaim that they are “heads down” on a project. Or that they are unable to explore new opportunities since they are “heads down in execution mode.” Consider, for a moment, the advantages of being “heads up” instead. Let’s compare the two states of being: Heads Down Focused…

The Weekly Roundup – April 16, 2010

Creative Intelligence – sometimes it is life or death Creative approaches to tough problems show up in unexpected places. When the US Special Forces first parachuted into Afghanistan after 9/11, they found themselves adopting some unusual martial techniques to manage the terrain and gain respect in the eyes of the local people. They succeeded because…

The Reese’s Peanut Butter Cup

Remember the old TV spots: “You got your peanut butter in my chocolate! No, you got your chocolate in my peanut butter! Delicious!” Two great tastes brought together to create something remarkable, as the slogan goes. Combining two distinct concepts in order to form an entirely new one is the root of The Reese’s Peanut…