Stick it to the Man

Sir Richard Branson, CEO of the Virgin Group, announced this week that the first Spaceport (an airport for recreational space travel) will be built in New Mexico to support his newest business effort, Virgin Galactic. As he’s done in the past with music and air travel, Branson is pioneering new ground. And he’s always been…

Flood the House to Catch the Mouse

Imagine you had the challenge of inventing a better mousetrap. Literally. A typical brainstorm session may yield incremental improvements in the spring on a mousetrap, or the bait, or the construction materials. The whole essence of igniting your curiosity is to question and challenge everything. Why does a mousetrap need to use a spring at…

Escaping the Sea of Sameness

The world is full of me-too players. Half the cars on the market are nearly identical. Detergents, sodas, and potato chips are pretty much all the same no matter what the ads say. When was the last time you went to a restaurant that was so different that you really noticed? Competitive advantages of the…

The Long List

When developing ideas, we’re always told to shoot for quality over quantity. Here’s a powerful technique that flips the model, and drives higher quality by way of quantity… In my undergraduate work at the University of Florida, I was an Advertising major. One time, I was in a course about creating magazine and newspaper ads.…