Get SNUBA’d

The scuba industry in Hawaii was facing a real problem. Declining sales, increased competition for shrinking entertainment dollars, and new consumer alternatives were creating a downward spiral. While scuba diving was an incredible experience, it was a real burden to customers. It requires certification, carrying heavy tanks, and restrictions on when you can fly home…

The Downside of Traditions

If you live in the U.S., you’ll probably be celebrating Thanksgiving this Thursday. And if I asked you what you were serving for dinner, you’d give me a puzzled look and think to yourself, “who is this idiot?” Like a couple hundred million others, you’ll be enjoying turkey, stuffing, mashed potatoes, and all the other…

Me Too No More

There’s a pattern in business in which an original, breakthrough idea is launched to great fanfare success; then it’s copied repeatedly by the pack of followers. As a result of copy-cat innovation, many industries are swimming in a sea of sameness. The airline industry, for example, is full of me-too players whose offerings are virtually…

Instructions vs. Imagination

When I was growing up (circa mid 1970’s), Legos were my favorite toy. Back then, Lego sets consisted of random bricks of various sizes and shapes and it was up to me to build what I imagined. It was all about discovery and exploring the possibilities. Problem-solving. How to construct what was in your mind.…

Your Company, Version 4.13

The software world enjoys many advantages. Smart people. Lots of capital. High leverage. But one that should probably be celebrated more… the idea of “versions”. That’s’ right, versions. Software companies are in a constant state of reinvention. As soon as one version of their product is out, they start imagining the next. The goal each…