Herds Are For Animals

“Our company offers great service and affordable pricing.”  “We really care about our customers.” “One call does it all!” Perhaps platitudes that lack specificity and depth worked 20 years ago.  But in our fist-fighting competitive arena, these flimsy claims say nothing at all.  Your customers and prospects want to know, need to know: What truly…

15 Powerful Ideas

“You cannot look in a new direction by looking harder in the same direction.” ~ Edward deBono “Out there is an entrepreneur who’s forging a bullet with your company’s name on it. You’ve got only one option – to shoot first.” ~ Gary Hamel “All truth passes through three stages. First, it is ridiculed. Second,…

Think Like a Beginner

Imagine taking up a new hobby such as playing the guitar or learning tennis. You’d begin this process lacking any previous knowledge, so you’d be completely open to learn. With no preconceived notions, you are bound by no tradition and thus fully able to embrace the possibilities. In contrast, getting an “expert” to take a…