Easy

As someone who has played guitar for more than 30 years, I can tell you that the secret to regular practice isn’t teeth-grinding discipline. It isn’t external rewards or penalties. It isn’t even the dream of rocking a stadium for adoring fans. The truth is, the regularity of practice — and the progress than ensues…

The Frequency Factor

If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they’ll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry Ford, and has carried its weight through every technology advance, product launch and celebrity endorsement…

Play Up

Imagine you step onto a tennis court, facing a partner that’s at least 50% better than you. As you volley back-and-forth, you notice the precision of your shots, the power of your serve, and the intensity of your game. Your stronger opponent has raised your level of play, helping you push to new heights of…

Who’s (or What’s) Your Enemy?

Darth Vader was intent on using his natural abilities to destroy humanity and lure good people to the “dark side.” Produce manufacturers are haunted not only by their direct competitors, but also by the giant salty snack conglomerates that are purveyors of instant gratification but lack nutritional value. Kids in troubled urban areas with failing…