Could THIS Be The Secret To Happiness?

The pursuit of happiness is a right we hold dear — one of the core principles of freedom.  But the term can create anxiety, confusion, and frustration as we chase such an illusive target.  Is happiness a shiny new car?  Financial security?  Safety?  A winning golf score? A Pharrell song? While happiness is a deeply personal…

Is Your Brand Tattoo Worthy?

It’s been estimated that more than 200,000 people around the world proudly display a Harley Davidson tattoo on their bodies. Body art of Fender Guitars, Apple, Red Bull, and Chevy Trucks have also been permanently emblazoned on loyal customers’ skin. In these cases, the brand connection is so powerful that patrons express loyalty as a…