“In today’s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking – and those who take it will also have a lot of fun along the way.”
Bill Ford
Executive Chairman, Ford Motor Company
New York Times Bestseller
USA Today Bestseller
Wall St. Journal Bestseller
Washington Post Bestseller
Publisher’s Weekly Bestseller
Amazon.com Bestseller
Barnes & Noble Bestseller
Disciplined Dreaming is a 5-part process that will transform your organization – or your career – into a non-stop creativity juggernaut.
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity—at all levels of an organization. Many companies preach the virtues of creativity to their employees, but kill their creative expression through corporate bureaucracy and its entrenched resistance to new ideas. In Disciplined Dreaming, entrepreneur and jazz musician Josh Linkner shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. In Disciplined Dreaming, Linkner distills his years of experience in business and jazz – as well as hundreds of interviews with CEOs, entrepreneurs, and artists – into a 5-step process that will make creativity easy for you and your organization.
Disciplined Dreaming will give you a creative skill-set in an age in which creativity represents the only sustainable competitive advantage. The methodology is simple, backed by proven results, and demonstrated through stories and examples.
Disciplined Dreaming:
- Turns the mystery of creativity into a simple-to-use process
- Empowers individuals, teams and organizations to meet creative challenges posed by the marketplace
- Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
- Offers dozens of practical exercises, thought-starters, workouts to grow “creative muscles,” and case studies
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today’s shifting marketplace.
Testimonials
“Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.”
Hon. Jennifer M. Granholm
Governor, State of Michigan
“The creativity gap is real and it’s getting worse. Josh challenges you to become a disruptive force for change, and I hope you will.”
Seth Godin
NY Times Bestselling Author of Linchpin, Purple Cow, Tribes, and Permission Marketing
“Creativity fuels the growth engine that drives results. Disciplined Dreaming gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way.”
Jeff DeGraff, Ph.D. (aka “The Dean of Innovation”)
Professor, Ross School of Business, University of Michigan
Author of Leading Innovation and Creativity at Work
“At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential.”
Tony Hsieh
CEO of Zappos.com and NY Times Bestselling Author of Delivering Happiness
“It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between ‘dreaming’ and ‘doing’ like Josh Linkner has in Disciplined Dreaming. This is a must read for the innovators and creators who want to crossover to the execution side and make their dreams come to life.”
Dan Gilbert
Chairman & Founder, Quicken Loans
Majority Owner, Cleveland Cavaliers
“There’s a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won’t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser.”
Keith McFarland
#1 Best Selling Author of The Breakthrough Company and Bounce
“Now all those days I spent dreaming can be put to good use. Disciplined Dreaming helps you harness your creativity. Well worth your time.”
Keith Crain, Chairman & CEO
Crain Communications
“The world has changed dramatically, and we have now entered a new era of creativity. Disciplined Dreaming is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business, and life.”
Charlene Li
NY Times Bestselling Author of Groundswell and Open Leadership
“In Disciplined Dreaming, Josh offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization.”
Victor E. Parker
Managing Director, Spectrum Equity Investors