With 25+ years as a hyper-growth CEO, tech entrepreneur, and innovation expert, Josh Linkner and his team have developed powerful innovative consulting offerings to help drive immediate and meaningful results for your organization. You and your team will learn to drive real-time innovation with the creative fire of a jazz musician. Assembling some of the best minds in the field, combined with Linkner’s proprietary approach, we’ve built our practice based on popular demand.  Often after one of Linkner’s inspiring keynotes, organizations ask for help driving innovation deep into their culture on an ongoing basis.  Rather than a typical time-consuming and expensive consulting engagement, we’ve developed two highly efficient and concrete programs, crafted specifically to drive immediate impact.

You’ll benefit from our field-tested systems to harness organizational innovation and sustainable growth. You’ll enjoy a powerful framework for unlocking the innovative growth potential of your team and organization.

We help organizations that are frustrated with stalled growth, lackluster innovation, and sagging morale.  Our energizing yet practical approach helps break through complacency and ignite a culture of creativity and transformation.  The ideal mix of art and science, we’re able to drive immediate and meaningful results with pinpoint accuracy.  We’re focused on delivering outcomes that are 10X faster and less expensive than traditional consulting practices.



Josh Linkner – who started his career as a jazz guitarist – personifies creativity, entrepreneurship and disruptive innovation. He has been the founder and CEO of four tech companies, which sold for a combined value of over $200 million.  

Josh is the author of two New York Times Bestsellers: Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, and The Road to Reinvention: How to Drive Disruption and Accelerate Transformation. He is also the Founding Partner of Detroit Venture Partners, and has invested in or mentored over 100 startups.  

Josh has twice been named the Ernst & Young Entrepreneur of the Year and is a President Barack Obama Champion of Change award recipient. He is a regular columnist for Forbes, The Detroit Free Press, and Inc. Magazine. His work on innovation has been featured in The Wall Street Journal, Harvard Business Review, CNN, and The New York Times. And yes, he still plays a mean jazz guitar.


JORDAN BROAD, Chief Executive Officer

Jordan Broad is the CEO of The Institute for Applied Creativity, a creativity research and consulting center, studying how to best leverage and unleash individual and organizational innovation.  The Institute performs dozens of consulting and coaching engagements each year and delivers keynotes, workshops and training on the topics of creativity, innovation, entrepreneurship and hyper-growth leadership around the globe.

Jordan is the also President and Vice Chairman of Fuel Leadership, LLC, on a mission to elevate professional performance. Fuel Leadership hosts high-impact, one-day events that are specifically tailored to drive meaningful business outcomes.  FUEL also produces original content to inspire, inform, and transform people around the world.

Prior to his current role, Broad held several executive leadership positions at ePrize, the world’s largest interactive promotion agency. Most recently he was Executive Vice President, overseeing all aspects of development for the company, leading a diverse team of 150 professionals, producing over $4 million of marketing and technology programs for Fortune 100 brands every month.

Jordan also held roles at Intel Corporation and General Motors, and holds an Industrial and Operations Engineering Degree from The University of Michigan, Ann Arbor.



Dr. Krippendorff, a former McKinsey & Co. consultant and bestselling author of four business strategy books (most recently Outthink the Competition (John Wiley, 2012) leads our consulting practice. He has trained over 6,000 executives and entrepreneurs in his unique business strategy approach, The Outthinker Process®, and works with the leadership teams of a growing number of leading corporations including Microsoft, Johnson & Johnson, Citibank, L’Oreal, United Technologies, Kraft, and Experian to design innovative business strategies that disrupt markets and unlock new growth.

Dr. Krippendorf now writes one of the most popular blogs on, “Outthinkers”, and is recognized expert on innovation, business strategy, and creativity, appearing in key business media outlets including Fox Business, National Public Radio, Bloomberg Businessweek, Bloomberg Radio, and more. A sought after keynote speaker, he is also a regular lecturer for Wharton Executive Education and Harvard Business School Press as well as a guest faculty member for select business schools through the US and Latin America.

Kaihan received his Doctorate of Science at Abo Akademie in Finland. He has earned an MBA from Columbia Business School and London Business School, a BSE in Finance from the University of Pennsylvania’s Wharton School, and a BSE in engineering from the University of Pennsylvania’s School of Engineering.



Nadia Laurinci heads our analytics efforts and is also a highly regarded business consultant. Prior to her current role, Nadia worked as an investment manager at Goldman Sachs in New York.  At Goldman Sachs, Nadia joined a new investment group and was instrumental to bringing its business to over $4B of annual transactions in two years. Previously, Nadia worked as a quantitative analyst in the Private Wealth Management Division at Citigroup. Over the last five years, Nadia has incubated half a dozen startup ventures. She is a summa cum laude graduate of the Wharton School and is fluent in English, German, Spanish, Slovak and Czech.


MATT CICCONE, Chief Financial Officer and VP of Getting Sh*t Done

Matt Ciccone serves the traditional function of Chief Financial Officer, along with the unorthodox role of “Getting Sh*t Done”. Masterful at both numbers and execution, he brings both experience and precision to his duel roles. Mr. Ciccone has held multiple roles in the banking and automotive industries, specializing in sales and finance. Most recently, he was with auto supplier IAC Group where he oversaw a $250 million automotive interiors division. Matt earned his MBA, along with his undergraduate degree in Finance, from Michigan State University.


ANDREA NIENSTEDT, Director of Research

Andrea brings an eclectic experience to the team, having worked in higher education, technical writing, academic publishing, financial consulting, and social media management. Andrea earned an MA in English from Oakland University and has completed doctoral coursework at Case Western Reserve University. She has presented her research at esteemed conferences in the US and Europe. Andrea also has a strong background in teaching non-native speakers of English at the university and post-graduate levels, particularly in business settings.

Issues Results
A leading financial service company wanted, for the first time, to enter the asset management business. But how could they overcome regulatory and ownership issues? They devised a path through the issues. Two years later they are one of the top 10 largest asset managers in the world.
The finance group of a leading hardware manufacturer was struggling to grow marketing share. How could they differentiate their offer and grow? They designed an innovative go-to-market strategy that tripled their revenue over the next three years.
A cosmetics distributor was unable to win over the largest clients. How could they convince leading brands to distribute through them? They came up with a radical new value proposition, built a sister company, and now generate 80% of their revenue from this strategy.


Rome wasn’t built in a day, but you’ll enjoy dozens of fresh ideas, along with specific tools for future use, in a single, highly efficient workday.  Tackle a burning problem or accelerate your business in this one-day, concentrated exploration of innovative options. Experience a series of powerful exercises that empower you to apply new thinking patterns, create disruptive ideas, look over the horizon and identify unexpected opportunities.

This powerful day (held at your location of choice) will deliver breakthrough ideas and expand your thinking. Position your team and organization to win in an increasingly complex, agile, and purpose-driven world. It will leave your teammates inspired by the possibility of your new ideas, and most importantly will move them to action. Learn the tools and approaches you and your team will adopt as an essential element of how you identify and react to new opportunities and competitive threats.


  1. 2-5 high-potential, disruptive ideas of achieving your business outcomes
  2. A backlog of 30-50 ideas to turn to in the future
  3. A strategy report to document the discussion, ideas, decisions, and action-plan
  4. A more creative and strategic team who has built powerful “muscle memory” to solve creative challenges on its own in the future
  5. Alignment on a shared vision, set of goals, and leverage points


  1. We interview 1-3 key leaders to understand your goals and business context
  2. We survey participants to identify the most critical areas of focus
  3. We customize the program, build relevant case studies, and develop pre- and post-session materials
  4. We facilitate a one-day workshop
    1. Vision and desired business outcomes
    2. Team/cultural assessment
    3. Key leverage points
    4. Ideation of 30-50+ potential strategies
    5. Alignment on 2-5 highest-potential ideas
    6. Agreement on an action plan
  5. Capture and feedback discussion and choices made


To thrive in a fast-paced, dynamic future your organization must be able to respond quickly and creatively to emerging opportunities and threats. How well do you turn uncertainty into advantage? Do your people collaborate with sufficient creativity, strategic thinking, and speed?

Often, the biggest threat facing organizations comes from within.  Undetected blind spots in culture and approach can lead to turnover, declining market share, and competitive loss.  The opportunity for leaders to get a clear picture of their soft spots relating to cultivating innovation is priceless.  From there, remediating the problem areas quickly and efficiency will allow your organization to soar.

The Innovation Audit™ is our proprietary assessment that measures your organization’s innovative capacity and pinpoints the most critical areas you must address today to thrive in the future. Pulled from decades of in-the-trenches experience, analysis of hundreds of fast-growth businesses, and latest research of the true drivers of innovative organizations, our assessment tests over 50 critical factors across four areas:

  1. Culture and behavior
  2. Organizational structure
  3. Leadership
  4. Strategic/innovation discipline


  1. Comprehensive assessment report detailing 50+ factors
  2. A facilitated work-session to help you and your team understand the findings and implications
  3. Raised awareness of the importance you place on innovativeness
  4. An action plan with clear recommendations for improvement


  1. Interview 3-7 key leaders and external stakeholders
  2. Customize assessment (language, dissemination, response collection)

Build and drive momentum behind the assessment campaign
Collect and analyze results
Support results with a series of 10-30 qualitative interviews
Develop your customized, facilitated review of results