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The Weekly Roundup
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The Can’t-Not
The promo for tonight’s local news runs across your screen: “Two of the items in your pantry right now could ...
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Vu Déjà
We’ve all experienced déjà vu, looking at an unfamiliar situation and feeling like we’ve seen it before. It turns out ...
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The Disruptive Innovation Behind Pokémon GO
In an explosive combination of creativity, cutting-edge technology, and brilliant marketing, Pokémon GO has become a global craze in less ...
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The Frequency Factor
If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they'll instantly ...
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SCAMPER
Advertising legend Alex Osborn not only founded one of the most successful ad agencies in the world, BBDO, he also ...
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