Month: September 2010

The Unconventional Alternative

Most business (and life) decisions come down to a multiple choice question. Should we launch Product A or Product B? Should we expand to Cleveland or Dallas? Should we choose ad campaign 1, 2, or 3? This is where 99% of the world stops, selections an option, and goes on to spend countless hours justifying […]

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The Pike Syndrome

The pike is a fierce carnivorous fish that eats other smaller fish. They are cunning, mean, and always find a way to get their prey (sounds like some people I know who work on Wall Street, but I digress). Scientists conducted an experiment where they put a pike in a tank with many other smaller […]

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The Poison of Labeling

Jenny, a 1st grader, shows up to art class and doesn’t do so well with her first project. She feels embarrassed, stupid, rejected, and sad. Later she goes to music class and has a similar experience. She didn’t pick it up as quickly as the other students, so she is once again stung by negative […]

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Creativity or Bust

In the past, there were creative companies and non-creative companies. Ad agencies were creative. Bolt manufacturers were not. The music industry was creative. The steel industry was not. The difference today is that all companies and industries must embrace creativity in order to compete. In today’s hyper-competitive world, everyone at every level of the organization […]

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