Well-Rounded is Over-Rated

“And the award goes to… the most well-rounded person!” Said no one, ever. Achieving modestly in many areas may be what our middle school principal suggested, but it’s no way to become a history-maker. We’re led to believe we should be ‘pretty good’ at a lot of different things, but the truth is that the…

The Beauty of Forest Fires

The devastating fires in California remind us of our environment’s fragility and how little we can sometimes do to curtail the inevitable. They are also a symbol of power and momentum. In fact, there are few things in nature as mighty as the white-hot intensity of a forest fire. Once they gain momentum, these vicious…

How PepsiCo is Reinventing a Category with Bubly

Innovation is the hottest business buzzword, evoking images of bold tech startups taking dangerous risks to upend the sleeping giants. But what if you are the giant, or you’re in a traditional business such as hospital linens, automotive parts, or commercial food service? Can mature industries and businesses innovate forward, or is creativity only relegated…