Month: December 2019

The Dude-Bro Conundrum

I have the good fortune of delivering keynote speeches at over 100 corporate events per year. They range from a few hundred to many thousands of people in attendance, often with elaborate staging, lights, and production value. Hours before taking the stage, an AV tech check occurs where all audio and visual elements are plugged […]

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10 Customer-Centric Questions to Create Irresistible Value

With our Thanksgiving feasts behind us, ’tis the season of 2020 business planning. Ironically, the theme of gratitude may actually be our best strategy in the new year. In working with many businesses in different industries, I often hear the same refrains: “we need to sell more;” “we need better marketing;” “we need to cut […]

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