Month: October 2020

Spike with Creativity and the Results Will Make You Tipsy

Melissa Tavss grew up in the ice cream business. Her family had been making gelato for years, first in Italy and later in the U.S. It was possible to eke out a living selling traditional ice cream in the old country, but the modern competitive landscape was giving Melissa some major heartburn. How could she […]

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A Lesson That Both Presidential Candidates Should Embrace

In the most polarized and combative election season in modern history, it’s easy to get jaded. As the insults fly, the parties and candidates spend their efforts vilifying each other rather than searching for common ground. Out with decorum, in with a street brawl. Unfortunately, both sides remain focused on the bad in one another. […]

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Think Outside The Pool

Fiona Fairhurst was facing a challenge. The competitive swimmer was in charge of Speedo’s R&D division and charged with inventing a new swimsuit for Olympic athletes to help them win in their ultra-competitive sport. Prevailing wisdom at that time was to make swimsuits as small and smooth as possible. If you’ve ever seen the cringe-worthy dad […]

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Change One Word To Boost Creativity

We’ve all suffered through the misery of a typical brainstorm session. Flat, mediocre ideas tend to carry the day as the breakthroughs remain elusive. An incremental idea here. An obvious cliché idea there. Short on inspiration, the suggestions lack originality and potency. The culprit of bad brainstorm sessions is the deadly cocktail of fear mixed […]

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