HERE'S WHAT I BELIEVE...

1. That great keynotes are the right balance of fun and practical; entertaining and substance.
2. The only reason to give a keynote is to move people to action. If people don’t leave better, I failed.
3. A great keynote is about the audience, not the speaker. Keynote speaking is an act of service, not boastfulness.
4. Nobody wants a canned speech. Wouldn’t you prefer content that is custom-crafted for your audience?
5. Life’s too short for drama, especially from your speaker. You deserve a zero-maintenance, white glove service experience.
6. The real measure of a keynote: how much impact remains in six months? Or two years? I focus on crafting keynotes that count.