Tag: game

How Cheating Led to a Creative Breakthrough

May 28, 2018

The game of Monopoly, a legendary cash cow for Hasbro, has remained relevant and compelling for over 100 years by evolving with the times. Since the first game became a hit in 1903, the company has released specialty editions including Pokémon Edition, Mega Monopoly, Electronic Banking, Star Wars, the Simpsons, and Monopoly Millionaire. With so […]

The Disruptive Innovation Behind Pokémon GO

July 17, 2016

In an explosive combination of creativity, cutting-edge technology, and brilliant marketing, Pokémon GO has become a global craze in less than a week. The new portable game from Nintendo uses a technology called Augmented Reality, which allows a player to interact with the real world instead of just their screen. Game play involves discovering and […]