Tag: product

10 Customer-Centric Questions to Create Irresistible Value

With our Thanksgiving feasts behind us, ’tis the season of 2020 business planning. Ironically, the theme of gratitude may actually be our best strategy in the new year. In working with many businesses in different industries, I often hear the same refrains: “we need to sell more;” “we need better marketing;” “we need to cut […]

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What a French Creole Cooking Term Can Teach Us About Customer Loyalty

After finishing an incredible meal in the French Quarter of New Orleans, the best part of the experience may very well be the lagniappe (pronounced LAN-yap). While it sounds like a fancy seafood dish, a lagniappe is actually an unexpected gift. That special dessert, complements of the chef. The small box of chocolates for you […]

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A Simple Approach to Boost the Appeal of Your Product or Service

If you have a burning headache, you’ll do whatever it takes to subdue it. If it’s 3:00 am on a cold, snowy night and you are out of pain killers, you’ll bundle up, drive to a 24-hour pharmacy, and desperately pay nearly any cost to alleviate your pain. Vitamins are a different story. They are […]

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Lick the Screen

Steve Jobs famously said that he made the icons on the iPhone so beautiful, customers would want to “lick the screen.” By elevating a utility item (the phone) to a piece of art, history was made and cult-like loyalty was created. Reflecting on the “lick the screen” quote, I realize how he raised the stakes […]

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The Sushi Donut

Millions of people love sushi. Even more love donuts. What would happen if you combined these two highly coveted delights? You guessed it… the mind-blowing Sushi Donut. This new concoction deviates from the traditional straight-cylinder sushi roll by being formed into a connected ring like a donut. Don’t worry, it’s made of rice instead of […]

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How to Beat the Success Trap

In 1953, three employees of the San Diego Rocket Chemical Company created a mixture to protect missile skins. It didn’t work. They tried again – no luck. And again, and again. Finally, on the 40th try, they were successful. But besides the original product intent, they discovered an even broader use… Their invention became the […]

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