Tag: solution

A Simple Approach to Boost the Appeal of Your Product or Service

If you have a burning headache, you’ll do whatever it takes to subdue it. If it’s 3:00 am on a cold, snowy night and you are out of pain killers, you’ll bundle up, drive to a 24-hour pharmacy, and desperately pay nearly any cost to alleviate your pain. Vitamins are a different story. They are […]

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Fall in Love with the Problem, Not the Solution

Imagine you have a brilliant idea to start a company. A lightning-bolt of inspiration led you to invent a razor blade for daily shaving that pivots more gently with special blades that last longer. You’re totally focused on this product idea as you raise money and launch your business.  Unfortunately, you’re complete focus on your new solution […]

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Where’s Waldo?

Remember when you were a kid and you read Where’s Waldo books? “Where’s Waldo? Where’s Waldo? Where’s Waldo ?!?” The fun of the books was not in the story line, but scanning the complex illustrations to find your friend in a red striped shirt hiding in the crowd. During the process, your level of awareness […]

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Threading the Needle

In business (and life), you are constantly faced with challenges that seem insurmountable. Your inner voice says “it can’t be done”, and your may give up before even trying. The thing is – obstacles often have a creative solution if you take the time and effort to approach them in an unconventional way. When a […]

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