Tag: formula

A 4-Step Formula to Create Freakishly Loyal Customers

We each have that one company we’ve hired that is absolutely fantastic. It may be your landscaper, favorite restaurant, retail store, airline, parts supplier or marketing firm. Think about that company for a minute, and you’ll start to smile. “They just get it,” you say to yourself. You’d never consider switching to a different provider, […]

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A New Theory of Relativity

Einstein’s famous theory of relativity (E=MC2) celebrates its 100th anniversary this year.  This elegant formula helped us understand how the world works and has impacted scientists and philosophers alike. The business world has it’s own formulas for success.  Hard work + dedication = results.  Power = money + influence.   Big > Small.  Fast > Slow.   Fancy […]

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