Find A WayTM
A practical innovation system to solve tough problems, seize new opportunities, and drive sustainable growth.
In today’s fiercely competitive global marketplace, the most important resource any business has is the creative thinking of its people.
Josh Linkner lays out a roadmap that guides individuals, teams, and companies to higher levels of creativity. It is a journey that leads to better ideas and breakthrough thinking.”
BILL FORD, JR.
Executive Chairman, Ford Motor Company
Chase-logo
FedEx
cisco
Pfizer
Coca-Cola
Verizon
American-Express
Marriott
ESPN
Mercedes-Benz
P&G
Comcast
Disney
Samsung
Prudential
Deloitte
SAP
Cardinal Health
Uber
UBS
Oracle
CVS
Allstate
Fidelity
Chase-logo
FedEx
cisco
Pfizer
Coca-Cola
Verizon
American-Express
Marriott
Allstate
ESPN
Mercedes-Benz
P&G
Comcast
Disney
Samsung
Prudential
Deloitte
Fidelity
SAP
Cardinal Health
Uber
UBS
Oracle
CVS
Every day, I work with leaders who face relentless pressure—disruption, competition, AI, economic uncertainty—while still being expected to deliver results. Like you, they're looking to Find A Way to…
drive growth without betting everything on high-risk initiatives.
adapt to the rapidly changing era of AI, making faster, bolder decisions even in the face of uncertainty.
gain competitive advantage.
reimagine their business and the leadership approach.
You don't have to catch lightning in a bottle or hustle to the point of burnout.
There's a better way.
Hi, I'm Josh.
At age 13, I played my first gig in a smoky Detroit jazz club. I've been improvising, stumbling, learning, and creating ever since.
Since then, I've started, built, and sold five tech companies, become a New York Times bestselling author, performed over 1,000 gigs as a professional jazz guitarist, and helped create over 10,000 jobs.
As a venture capital investor, I've helped launch over 100 startups and generated more than $1 billion in investor returns. And I've had the privilege of sharing the message of everyday innovation with over two million people.
These results didn't come from superhuman talent or Navy SEAL discipline. They came from a surprisingly simple system—one I've refined over 30 years of building, leading, and creating. And it's a system that can work for you, too.
Ingenuity is a capability your team already has. You just need a system to unlock it.
Creativity over hustle.
Agility over brute force.
Improvisation over perfect planning.
Over the years, I’ve developed a proven system to unlock creative capacity, drive predictable growth, and sharpen agility.
Today, I'm on a mission to help leaders and organizations build cultures of innovation—where creative problem-solving becomes a daily habit, competitive advantage compounds over time, and teams actually enjoy the work of getting better. In the age of AI and nonstop disruption, this capability is mission critical.
Watch Josh in action…
Here's a sneak peek into how this works...
Seed
Awaken the artist within.
Embracing the Find A Way™ methodology, leaders reignite the spark of creativity within their teams. It's akin to nurturing a seed - where teams unlock a latent yet powerful potential, empowering them to embody the essence of everyday innovators. By fostering this environment, leaders facilitate a transformation where innovative thinking and action become as natural and habitual as breathing.
Practice
Build your innovation muscles.
Through the lens of deliberate practice, teams progressively enhance their creative abilities, seamlessly integrating these newfound skills into their daily workflow. As time passes and repetition ensues, creativity morphs into an intrinsic strength, applied with meticulous precision to accelerate the achievement of superior outcomes.
Action
Execute with confidence.
As leaders and their teams master the art of employing the Find A Way™ approach in their daily endeavors, undeterred by limitations, they begin to consistently conceive, develop, and implement groundbreaking ideas. This process fosters a resurgence of confidence and competence, hallmark traits of innovative teams.
Rise
Scale & sustain momentum.
As the organization confronts disruption and competitive threats, leaders and team members step up with a blend of inventive thinking and creative problem-solving, turning potential pitfalls into victories. This shift in mindset transforms the organizational culture from one paralyzed by 'what-ifs' to one that is agile, future-focused, and equipped to navigate challenges and capitalize on emerging opportunities.
Kindle
Lead innovation across your organization.
As success spreads from one team to the next, the practice of everyday innovation evolves into an organization-wide movement. Each individual contributes to elevated success; leaders reach unprecedented levels of impact and influence. This evolving culture, deeply rooted in the Find A Way principles, consistently navigates disruptions and changes, achieving success after success through a blend of collaboration, creativity, and resilience.
SPARK
Seed
Awaken the artist within.
Embracing the Find A Way™ methodology, leaders reignite the spark of creativity within their teams. It's akin to nurturing a seed – where teams unlock a latent yet powerful potential, empowering them to embody the essence of everyday innovators. By fostering this environment, leaders facilitate a transformation where innovative thinking and action become as natural and habitual as breathing.
Seed
Awaken the artist within.
Embracing the Find A Way™ methodology, leaders reignite the spark of creativity within their teams. It's akin to nurturing a seed – where teams unlock a latent yet powerful potential, empowering them to embody the essence of everyday innovators. By fostering this environment, leaders facilitate a transformation where innovative thinking and action become as natural and habitual as breathing.
Practice
Expand capacity & speed.
Through the lens of deliberate practice, teams progressively enhance their creative abilities, seamlessly integrating these newfound skills into their daily workflow. As time passes and repetition ensues, creativity morphs into an intrinsic strength, applied with meticulous precision to accelerate the achievement of superior outcomes.
Action
Execute with confidence & competence.
As leaders and their teams master the art of employing the Find A Way™ approach in their daily endeavors, undeterred by limitations, they begin to consistently conceive, develop, and implement groundbreaking ideas. This process fosters a resurgence of confidence and competence, hallmark traits of innovative teams.
Rise
Strengthen & sustain momentum.
As the organization confronts disruption and competitive threats, leaders and team members step up with a blend of inventive thinking and creative problem-solving, turning potential pitfalls into victories. This shift in mindset transforms the organizational culture from one paralyzed by 'what-ifs' to one that is agile, future-focused, and equipped to navigate challenges and capitalize on emerging opportunities.
Kindle
Lead & amplify impact.
As success spreads from one team to the next, the practice of everyday innovation evolves into an organization-wide movement. Each individual contributes to elevated success; leaders reach unprecedented levels of impact and influence. This evolving culture, deeply rooted in the Find A Way principles, consistently navigates disruptions and changes, achieving success after success through a blend of collaboration, creativity, and resilience.
And here's the transformation you'll experience at every level.
Teams & Individuals
Using Find A Way™ principles, everyday people become everyday innovators, solving problems, driving productivity, and finding deeper meaning in their work.
Leaders
Leaders multiply their impact by unlocking the creative capacity of their teams—achieving more while developing the next generation of problem-solvers.
Organizations
Organizations that build a true culture of innovation gain durable competitive advantage—the kind that compounds over time and can't be easily copied.
Building a culture of innovation is critically important.
There’s no better way to learn than with a trusted roadmap of tools and real-life examples. Josh Linkner illustrates how innovative thinking is possible for every employee and business leader, so we can all unlock our full creative potential.”
MIKE KAUFMANN
CEO, Cardinal Health
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