BIG LITTLE BREAKTHROUGHS
The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.
Instead of shooting for a $10 billion IPO or a Nobel Prize, the most prolific innovators focus instead on Big Little Breakthroughs – small creative acts that unlock massive rewards over time. By building a daily habit of creativity, organizations not only enjoy a high volume of small wins, but the daily practice of micro-innovations is the fastest route to discover the massive breakthroughs we seek.
How did a convicted drug dealer use a big little breakthrough to launch and scale a massively successful fitness company? Why was a nurse practitioner able to use daily micro-innovations to solve healthcare problems that the biggest corporations couldn’t crack? How did a tattoo lead to a 30% boost in performance for a publicly traded restaurant company?
Big Little Breakthroughs isn’t just for propeller-head inventors, fancy pants CEOs, or hoodie-donning tech billionaires. Rather, it is a simple yet effective method for all of us to cultivate the power of human creativity. Focusing on a simple and deliberate approach to daily practice, the system enables people from all backgrounds, training, and walks of life to expand their creative skillset and mindset. It helps everyday individuals and leaders unlock inventive thinking and harness innovation to tackle tough challenges and seize bold opportunities.
Innovation for the rest of us.
The Big Little Breakthroughs framework provides a specific and practical approach to unlocking dormant creative capacity. Instead of wild, risky and expensive moonshots, readers learn how to unleash small, daily creative acts to drive gigantic results over time. In fact, cultivating high volumes of micro-innovations not only de-risks the creative process, it builds the much-needed skills that lead to colossal transformations...and the creative confidence to take responsible risks.
Big Little Breakthroughs enables every person to become an artist of their own craft – from high potential leaders to customer service reps; from software engineers to insurance sales professionals; from marketing execs to healthcare clinicians. The book replaces the myth that innovation is only for senior-level R&D and marketing, delivering a healthy dose of creativity to every functional area, pesky problem and box-on-the-org- chart. When organizations unleash the full creative power of every team member, they become unshackled and unstoppable.
How did an everyday innovator in Brooklyn take on the $26 billion chewing gum industry to gobble up a chunk of the seemingly impenetrable oligopoly? How did a small team of researchers in Japan unlock a compelling (and hilarious) billion-dollar savings in the cattle industry? How did a kid from the slums of Kabul, Afghanistan discover a big little breakthrough that has saved thousands of lives and transformed the field of landmine elimination?
Human Creativity: The Great Equalizer
Big Little Breakthroughs celebrates the underdog with the core premise that human creativity democratizes the playing field, allowing everyday people to achieve greatly. The book highlights triumphant creative victories, imaginative problem solving, and innovative growth strategies – all from the tiniest of initial ideas. Ironically, some of the most gargantuan business legends were born from small ideas, deployed with creative persistence. Readers learn how Facebook, Ralph Lauren, Starbucks, and Mattel used big little breakthroughs to pave the way for their world-changing success.