Book cover

is a 5-part process that will transform your organization – or your career – into a non-stop creativity juggernaut.

Disciplined Dreaming will give you a creative skill set in an age in which creativity represents the only sustainable competitive advantage. The methodology is simple, backed by proven results and demonstrated through stories and examples.

Disciplined Dreaming:

  • Turns the mystery of creativity into a simple-to-use process
  • Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
  • Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements, to business processes
  • Offers dozens of practical exercises, thought-starters, and workouts to grow “creative muscles” and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today’s shifting marketplace.

Disciplined Dreaming has been published in 11 languages and is available wherever books are sold.


“There’s a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won’t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser.”

— Keith McFarland, #1 best-selling author, The Breakthrough Company and Bounce

“In today’s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinkingand those who take it will also have a lot of fun along the way.”

— Bill Ford, executive chairman, Ford Motor Company

“Now all those days I spent dreaming can be put to good use. Disciplined Dreaming helps you harness your creativity. Well worth your time.”

— Keith Crain, chairman and CEO, Crain Communications

“The world has changed dramatically, and we have now entered a new era of creativity. Disciplined Dreaming is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business, and life.”

— Charlene Li, founder, Altimiter Group and author, Groundswell and Open Leadership

“The creativity gap is real and it’s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will.”

— Seth Godin, author, Linchpin and Purple Cow

“It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between ‘dreaming’ and ‘doing’ like Josh Linkner has in Disciplined Dreaming. This is a must-read for the innovators and creators who want to cross over to the execution side and make their dreams come to life.”

— Dan Gilbert, chairman and founder, Quicken Loans, and majority owner, Cleveland Cavaliers

“At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential.”

— Tony Hsieh, CEO, Zappos.com and author, Delivering Happiness

“Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.”

— Hon. Jennifer M. Granholm, governor, State of Michigan

“Josh Linkner is among a rare breed of entrepreneurs. Driven and successful, yet reflective; cognizant that personal growth and professional success are intricately linked. In The Road to Reinventionhe provides the most compelling case I’ve encountered for approaching today’s increasingly complex business environment in a disruptive manner, all while inspiring us to truly begin living the life we’ve imagined for ourselves.”

— Dave Zilko, President and Vice Chairman, Garden Fresh Gourmet

“In Disciplined Dreaming, Josh Linkner offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization.”

— Victor E. Parker, managing director, Spectrum Equity Investors

“Creativity fuels the growth engine that drives results. Disciplined Dreaming gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way.”

— Jeff DeGraff, professor, Ross School of Business, University of Michigan and author, Leading Innovation and Creativity at Work