Disciplined Dreaming is a 5-part process that will transform your organization – or your career – into a non-stop creativity juggernaut.
Disciplined Dreaming will give you a creative skill set in an age in which creativity represents the only sustainable competitive advantage. The methodology is simple, backed by proven results and demonstrated through stories and examples.
- Turns the mystery of creativity into a simple-to-use process
- Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
- Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements, to business processes
- Offers dozens of practical exercises, thought-starters, and workouts to grow “creative muscles” and case studies
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today’s shifting marketplace.
Disciplined Dreaming has been published in 11 languages and is available wherever books are sold.