choices

The 5×5 Decision Model

You’ve got a tough decision to make, yet conflicting interests and perspectives can render you frozen from taking decisive action. ...

How Small Choices Help You Conquer Big Temptation

When Darth Vader tried to persuade young Luke Skywalker to join the dark side, it wasn’t a very compelling proposition. ...

The Unconventional Alternative

Most business (and life) decisions come down to a multiple choice question. Should we launch Product A or Product B? ...