The “Do Different”

We’ve all been in business meetings that drone on endlessly, only to be followed with zero change, action or results. Silver-tongued bosses spouting platitudes rarely translates into meaningful transformation.

In fact, many of us have become desensitized to big new ideas, because in our previous experiences, few concepts actually come to fruition.

If you’re frustrated with the lackin’ of action, try this simple hack: With each meeting, conversation or interaction that you want to translate into results instead of mere words, ask about the “Do Different.”

In other words, what will you (or others) actually do differently having participated in the dialogue versus the previous state. This is a simple commitment to change behavior, and an ownership on behalf of the pronouncer.

“Great meeting team. OK, what’s everyone’s Do Different?”

Jim’s Do Different may be to call three key clients to check in on satisfaction, while Mary’s Do Different may be to return every e-mail within three hours of receipt. Do Differents need not transform an industry nor cure disease; they can be small and simple commitments to change. A consistent series of micro-changes can easily out-punch a big flowery idea that’s poorly executed.

Attending a business lunch tomorrow? Make sure you clarify the Do Different that results from the meeting. Attending a concert, sporting event, or gallery opening? We can even derive a Do Different from seemingly unrelated experiences. Giving a speech, conducting a seminar, or hosting an event? Make sure your desired Do Different is clear to your audience, ensuring they fully understand what actions to take next.

Simple? Yes. Powerful? Intensely. As you tackle on your daily work, drive each calendar block into a Do Different. Try adding a Do Different list next to your traditional “To-Do” list, and before long, you’ll be ahead of the curve on change, success, and results.

Do change. Do now. Do Different.

Read More

Top Keynote Speakers for a Travel or Hospitality Conference in 2026

Introduction Hospitality and travel conferences ask more of a keynote than most industries do. The audience runs from owners and asset managers to general managers ...

Top AI Keynote Speakers in 2026

Introduction There is no shortage of AI keynote speakers in 2026, which is precisely the problem. The category filled faster than almost any in the ...

Top Keynote Speakers for Industry Association Events in 2026

Introduction Association events run on a different economy than corporate ones. Nobody is required to attend, the budget is often the member's own, and the ...

Top Keynote Speakers for Leadership or Company Offsite in 2026

Introduction A leadership offsite is not a conference, and booking it as though it were is the most common way to waste one. The audience ...

Top Keynote Speakers on AI Strategy for Executives in 2026

Introduction Executive audiences have moved past the question of whether AI matters and arrived at a harder one: where it actually creates durable advantage, and ...

Top Gaming Keynote Speakers for 2026

Introduction Gaming entered 2026 as the largest entertainment industry on earth and one of the least comfortable. Studios are absorbing the aftermath of several years ...

Top Keynote Speakers for Business AI Adoption in 2026

Introduction Most organizations no longer have an AI strategy problem. They have an AI adoption problem. The licenses are bought, the pilots have run, the ...

Top Keynote Speakers for a Remote or Hybrid Event in 2026

Introduction The remote or hybrid event is no longer a fallback. It is a format with its own economics, its own production standards, and its ...

Best Virtual Speakers for 2026

Introduction The best virtual keynote speakers in 2026 do more than deliver a strong speech through a webcam. Organizations use virtual and hybrid events to ...