Blog Posts

Quick reads. Powerful Results.

The Long List

When developing ideas, we’re always told to shoot for quality over quantity. Here’s a powerful technique that flips the model, ...

The Unconventional Alternative

Most business (and life) decisions come down to a multiple choice question. Should we launch Product A or Product B? ...

The Pike Syndrome

The pike is a fierce carnivorous fish that eats other smaller fish. They are cunning, mean, and always find a ...

The Poison of Labeling

Jenny, a 1st grader, shows up to art class and doesn’t do so well with her first project. She feels ...

Creativity or Bust

In the past, there were creative companies and non-creative companies. Ad agencies were creative. Bolt manufacturers were not. The music ...

Choosing the Best Ideas: Value Mapping

Once you’ve brainstormed a long list of powerful new ideas, the challenge becomes choosing the best ones to pursue. We ...

Zapping vs. Sapping

There are two types of people in the world – Zappers and Sappers. When you are with a Zapper, you ...

Imaginary Barriers

Think of all the stories we tell ourselves that hold us back. “I’m too old”, “I didn’t go the right ...

Are Schools Killing Creativity?

My daughter, Chloe, recently had an unfortunately all-too-common experience in school. Chloe’s 4th grade art teacher asked the students in ...