The venture capital world says it best: “More businesses die of indigestion than starvation.”
In other words, it’s not scarcity but overcommitment that leads to heartbreak.
Trying to juggle too many projects at once overwhelms and dilutes our efforts, leading to mediocrity, missed commitments, and disappointed stakeholders.
The better path? Concentrate on a few high-impact priorities and absolutely crush them.
As the ancient proverb says, “Chase two rabbits, and both will escape.”
The antidote to innovation risk.
Innovation often feels risky because we leap from ideas to execution while bypassing a crucial step: experimentation.
A quick prototype or a short trial can reveal what works and what doesn’t, helping you refine before scaling up.
This approach is the antidote to innovation risk while also preventing the overwhelm of trying to do too much at once.
Test constantly, fail small, and refine until you’re ready for full implementation.
The path to winning big is paved with small experiments.
Foxconn or Fendi?
Foxconn and Fendi are both wildly successful, but for very different reasons.
Foxconn, with $179 billion in sales, focuses on high-volume, low-cost manufacturing while Fendi, part of the LVMH Group, is all about luxury—handmade, bespoke items sold to the billionaire class.
The common thread? Both know exactly who they are, what they do, and who they serve.
Many companies struggle because their aim is too wide, trying to be everything to everyone.
Decide who you are: Foxconn or Fendi. Define your focus, and you’ll carve your path to success.
Avoid the All At Once Trap.
Faced with big challenges, it’s easy to fall into the All-At-Once Trap–seeking a single, grand solution.
But silver bullets are elusive, and chasing them can lead to frustration, paralysis, or quitting.
This tempting trap is simply another form of indigestion—taking on too much at once and getting stuck.
Instead, focus on taking small, actionable ideas that chip away at the challenge.
A string of 28 minor, low-risk gains can drive progress without the overwhelm.
To your creative success…
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About Josh
Josh Linkner is a New York Times bestselling author, serial entrepreneur, venture capital investor, professional jazz guitarist, and a globally recognized innovation expert. To learn more or to explore a collaboration, visit JoshLinkner.com
