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Stick it to the Man

Sir Richard Branson, CEO of the Virgin Group, announced this week that the first Spaceport (an airport for recreational space ...

Flood the House to Catch the Mouse

Imagine you had the challenge of inventing a better mousetrap. Literally. A typical brainstorm session may yield incremental improvements in ...

Escaping the Sea of Sameness

The world is full of me-too players. Half the cars on the market are nearly identical. Detergents, sodas, and potato ...