Tag: bold

Stick it to the Man

Sir Richard Branson, CEO of the Virgin Group, announced this week that the first Spaceport (an airport for recreational space travel) will be built in New Mexico to support his newest business effort, Virgin Galactic. As he’s done in the past with music and air travel, Branson is pioneering new ground. And he’s always been […]

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Flood the House to Catch the Mouse

Imagine you had the challenge of inventing a better mousetrap. Literally. A typical brainstorm session may yield incremental improvements in the spring on a mousetrap, or the bait, or the construction materials. The whole essence of igniting your curiosity is to question and challenge everything. Why does a mousetrap need to use a spring at […]

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Ford’s Secret Weapon – Innovation

The last five years have been a nightmare for the US car industry. General Motors, once the largest company in the world, declared bankruptcy. Chrysler also hit Chapter 11, and then was sold to Fiat in an effort to save the company. Major brands such as Pontiac and Saturn have been shunned altogether, and will […]

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