Tag: brand

How a Six-String CEO Revived an Iconic Brand

As a guitar player for over 50 years, Andy Mooney leapt at the chance to take the helm of the legendary Fender Musical Instruments Corporation. Setting the standard of guitar innovation with breakthrough models like the Stratocaster, the Telecaster, and the Mustang, the company had fallen on harder times. Silo thinking, a flat industry, and […]

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