Tag: communication

A 3-Step Formula to Perfectly Communicate Your Value to Customers

As business leaders, we’re often faced with the challenge of explaining what we do. It could be in a casual setting like a dinner party, or a more formal sales presentation to that big new potential account. The problem is, most of us get it all wrong. We tend to explain what we do in the […]

Read More

The Brilliance of Brevity

In a smoky bar while drinking heavily, Hemingway made a bet with fellow authors that he could tell a story in only six words.  Once everyone at the table agreed to participate, Hemingway wrote his story on the back of a napkin, passed it around the group, and gleefully collected his winnings. The story read, […]

Read More