Tag: execution

The Vision Trap

“I have an incredible, game-changing, transformational vision for the future,” the eager entrepreneur tells me as part of her pitch. Naturally, my next question is, “Specifically how do you plan to execute?”  As I dive three or four questions deeper – asking about cost per acquisition assumptions, which team members should be added and when, […]

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Choosing the Best Ideas: Value Mapping

Once you’ve brainstormed a long list of powerful new ideas, the challenge becomes choosing the best ones to pursue. We all know that great ideas without execution is about as productive as protesting the rules at the DMV. One of my favorite techniques for idea selection is *Value Mapping*. In this case you are scoring […]

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