Tag: general motors

Creativity or Bust

In the past, there were creative companies and non-creative companies. Ad agencies were creative. Bolt manufacturers were not. The music industry was creative. The steel industry was not. The difference today is that all companies and industries must embrace creativity in order to compete. In today‚Äôs hyper-competitive world, everyone at every level of the organization […]

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Ford’s Secret Weapon – Innovation

The last five years have been a nightmare for the US car industry. General Motors, once the largest company in the world, declared bankruptcy. Chrysler also hit Chapter 11, and then was sold to Fiat in an effort to save the company. Major brands such as Pontiac and Saturn have been shunned altogether, and will […]

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