Tag: industry

How Tiny Innovations Can Yield Gigantic Results

Gaining competitive advantage, better serving customers, and standing out from the pack can feel just about as challenging as running a double marathon…barefoot. The difficulties are exacerbated if we find ourselves in mature industries with deeply entrenched market leaders possessing the resources of a small country. How can we compete and win when facing such […]

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How “Small” Innovations Lead to Big Results

The concept of innovation can be completely overwhelming. Images of Edison inventing the light bulb or Henry Ford revolutionizing manufacturing push the idea of innovation outside the reach of us mere mortals. If we define innovation as a gigantic, change-the-world, cure-cancer type breakthrough, the concept is relegated to a select few: billionaires, mad scientist inventors, […]

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There’s Nothing We Can Do

Lousy weather left the plane full of passengers stranded on a cold runway. Air Canada had to reroute the flight for safety, leaving passengers frustrated, late, and uncomfortable. As the plane languished on an open runway, passengers became restless… and hungry. The peanuts were gone and airline catering was closed. When demands for food intensified, […]

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Creativity or Bust

In the past, there were creative companies and non-creative companies. Ad agencies were creative. Bolt manufacturers were not. The music industry was creative. The steel industry was not. The difference today is that all companies and industries must embrace creativity in order to compete. In today’s hyper-competitive world, everyone at every level of the organization […]

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