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10 Customer-Centric Questions to Create Irresistible Value

With our Thanksgiving feasts behind us, 'tis the season of 2020 business planning. Ironically, the theme of gratitude may actually ...

What a French Creole Cooking Term Can Teach Us About Customer Loyalty

After finishing an incredible meal in the French Quarter of New Orleans, the best part of the experience may very ...

A Simple Approach to Boost the Appeal of Your Product or Service

If you have a burning headache, you’ll do whatever it takes to subdue it. If it’s 3:00 am on a ...

Lick the Screen

Steve Jobs famously said that he made the icons on the iPhone so beautiful, customers would want to “lick the ...

The Sushi Donut

Millions of people love sushi. Even more love donuts. What would happen if you combined these two highly coveted delights? ...

How to Beat the Success Trap

In 1953, three employees of the San Diego Rocket Chemical Company created a mixture to protect missile skins. It didn't ...