Tag: service

10 Customer-Centric Questions to Create Irresistible Value

With our Thanksgiving feasts behind us, ’tis the season of 2020 business planning. Ironically, the theme of gratitude may actually be our best strategy in the new year. In working with many businesses in different industries, I often hear the same refrains: “we need to sell more;” “we need better marketing;” “we need to cut […]

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A Simple Approach to Boost the Appeal of Your Product or Service

If you have a burning headache, you’ll do whatever it takes to subdue it. If it’s 3:00 am on a cold, snowy night and you are out of pain killers, you’ll bundle up, drive to a 24-hour pharmacy, and desperately pay nearly any cost to alleviate your pain. Vitamins are a different story. They are […]

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The Two Big Things United Got Wrong That You Can Get Right

The news of a 69-year-old physician being forcibly removed from a United Airlines flight has shocked the world and captured headlines around the clock. Millions have now watched passenger-taken videos of Dr. David Dao being brutally dragged off the plane to make room for United employees. His frequent flyer bonus was a broken nose, concussion, […]

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The Sushi Donut

Millions of people love sushi. Even more love donuts. What would happen if you combined these two highly coveted delights? You guessed it… the mind-blowing Sushi Donut. This new concoction deviates from the traditional straight-cylinder sushi roll by being formed into a connected ring like a donut. Don’t worry, it’s made of rice instead of […]

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Wow Fewer Customers Instead of Trying to Please Them All

When Greg Koch and Steve Wagner founded Stone Brewing, they could have ended up like thousands of start-up failures. They could have launched a me-too product and tried to compete head to head with the industry leaders. Instead, they decided to stick it to the man. Their beer was unapologetically different. It was bold and […]

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