Tag: unorthodox

The Unconventional Alternative

Most business (and life) decisions come down to a multiple choice question. Should we launch Product A or Product B? Should we expand to Cleveland or Dallas? Should we choose ad campaign 1, 2, or 3? This is where 99% of the world stops, selections an option, and goes on to spend countless hours justifying […]

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Threading the Needle

In business (and life), you are constantly faced with challenges that seem insurmountable. Your inner voice says “it can’t be done”, and your may give up before even trying. The thing is – obstacles often have a creative solution if you take the time and effort to approach them in an unconventional way. When a […]

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