Tag: virgin

Stick it to the Man

Sir Richard Branson, CEO of the Virgin Group, announced this week that the first Spaceport (an airport for recreational space travel) will be built in New Mexico to support his newest business effort, Virgin Galactic. As he’s done in the past with music and air travel, Branson is pioneering new ground. And he’s always been […]

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Choosing the Best Ideas: Value Mapping

Once you’ve brainstormed a long list of powerful new ideas, the challenge becomes choosing the best ones to pursue. We all know that great ideas without execution is about as productive as protesting the rules at the DMV. One of my favorite techniques for idea selection is *Value Mapping*. In this case you are scoring […]

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