Looking for a powerful approach to capture attention and drive meaningful results?
Enter the concept of a “battle cry”—a potent phrase that brings your purpose to life, inspiring you and others toward meaningful change.
It distills your message, captures your “why,” and gives you a clear, repeatable way to communicate your vision.
My own is “Find a Way,” a reminder that progress is possible when creativity meets determination.
A “battle cry” isn’t just a catchphrase; it’s a compass that points to purpose.
What’s yours?
Find it, refine it, and let it lead the way.
Make it blimp-worthy.
The Goodyear Blimp doesn’t show up for ordinary games; it hovers over the moments that matter, where players give it their all.
Shouldn’t the same standard of excellence apply to your rallying cry?
Make it a challenge to rise above the routine.
When your battle cry calls you to reach rarified heights, it becomes a blimp-worthy reminder to put passion and effort into every task, propelling you to new levels of performance and impact.
Nike just did it.
“Just Do It” illustrates the profound impact of a compelling battle cry.
Far beyond a slogan, it urged everyone—from world-class athletes to weekend joggers—to take initiative and push beyond limits.
This rallying cry for determination and resilience inspired not only consumers but also Nike’s own team, fueling innovation and inclusion across the brand.
Nike’s exponential growth proves that when a brand embodies its message, it connects deeply with people.
No one trusts a clean mechanic.
The best battle cries are lived, not just spoken.
Like a seasoned mechanic who wears their experience on their sleeves, leaders gain credibility by showing a willingness to get their hands dirty.
Commit to truly understanding your field, dive into the work, and let your actions reflect your depth of knowledge.
When your battle cry is something you actively live, it’s no longer just a slogan—it’s a message that inspires others and drives real change.
To your creative success…
PS: Want to share this issue of Find A Way? Just copy and paste the link or forward the email version. Did someone share this with you? Subscribe here to get your own copy delivered straight to your inbox every Monday.
About Josh
Josh Linkner is a New York Times bestselling author, serial entrepreneur, venture capital investor, professional jazz guitarist, and a globally recognized innovation expert. To learn more or to explore a collaboration, visit JoshLinkner.com
