Cody Hofmockel

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A junior Sony engineer, Ken Kutaragi, develops a 3D graphics chip for a video game console. His own executives, who run a “safe” and serious electronics company, tell him to abandon the “toy” and get back to “serious” work. His invention would eventually become the Playstation. A biologist, Rachel Carson, presents evidence that popular pesticides … Read more

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We all live with a lot of assumptions about how things should be done. Assumptions feel comfortable and they save us from having to think. But the moment you accept the status quo without question, you put blinkers on your eyes and miss the opportunity to drive progress. The idea is simple: we must challenge … Read more

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We walk into a negotiation thinking, what’s my bottom line? We go to a networking event wondering, who can I meet that will help my career? We start a sales call focused on what can I get from this deal? Our default setting is often tuned to the frequency of “get.” It’s a transactional, self-focused … Read more

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The holidays will be here before we know it, and it has me thinking about traditions. The ritual of carving the turkey at Thanksgiving, the scent of a pine tree in the living room, a quirky family ritual that’s been passed down for generations. But in business, traditions can be deadly. They’re the routines we … Read more

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A cold makes its way through the entire office. A yawn ripples through a meeting. A rumor spreads through the team.  We’re wired to think of contagion as a threat—something to be avoided. But what if the most powerful things we transmit aren’t germs at all? What about kindness? Compassion? What about an idea, or … Read more

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We all have a to-DO list. But if we’re human BEINGS and not human DOINGS, why not also have a TO-BE list? I created one a few months back. It’s a daily reminder of how I choose to show up in the world; who I want to BE. Instead of focusing on tasks, my TO-BE … Read more

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A song emerging from The Beatles during a late-night studio session—fragments swirling, colliding, fusing into something no single member could have written alone. FC Barcelona’s hypnotic tiki-taka passing. Pixar’s legendary Braintrust, where films like Toy Story and Finding Nemo took shape not from one auteur’s vision, but from a roomful of animators, writers, and directors … Read more