How a Forced Experiment Led to a Faster Commute

When news of the labor strike broke, commuters were furious. London’s Underground, affectionately known as the “tube”, is the subway system responsible for transporting millions to their destination each day. So when some routes were shut down during the 2014 strike, commuters were forced to find alternative ways to get to work.

Since Underground passengers are required to swipe their access cards when both entering and leaving the system, researchers were able to analyze the data to determine what happened during the labor strike… and what happened afterwards. Would passengers find a better path once their old patterns were broken?

Once the strike was over and all trains were operational, it might be easy to conclude that commuters would return to their normal route. After all, getting to work quickly is the clear objective of every passenger and with detailed train maps, you’d expect commuters to have already optimized their fastest path. But the data show otherwise.

As commuters were forced to explore different paths, many discovered better routes. According to the data, five percent of the two million daily commuters stuck with their new route after the strike ended. That’s 100,000 people who found a better way because an external situation forced them to rethink their approach.

To a degree, the COVID crisis has had a similar effect, forcing us all to explore new routes in business, family, education, health and community. And like the London Underground, there’s an upside to breaking our previous patterns. While none of us requested a global pandemic, one positive that can come from this disruption is that it’s forced us all to rethink, reimagine, and reinvent. Previous methods that seemed comfortable can now be replaced with upgraded versions as we discover more creative approaches. COVID has accelerated the impetus to find fresh paths in all areas of our lives.

Sometimes it takes an unexpected and unwanted force to compel us to find a new approach. Just like the 100,000 Londoners who discovered a better way to get to work, let’s discover creative ways to lead, serve, and win. Frustrated in the moment, those angry commuters now look back at the labor strike with gratitude for how it forced them to change and adapt. My greatest hope is that we too can look back at COVID in a similar way, recognizing it as an opportunity to evolve.

Here’s to our own new and improved routes.

Read More

Top Change Keynote Speakers for 2026

Introduction Change has become the steady operating condition of nearly every modern company. AI adoption, hybrid work norms, generational shifts inside the workforce, and constant ...

Best Speakers on Disruption in Mature Markets for 2026

Introduction Mature industries used to face one disruptor at a time. In 2026, leaders inside legacy categories like financial services, healthcare, manufacturing, and retail are ...

Best Keynotes for Senior Executives for 2026

Introduction Senior executives are one of the most demanding keynote audiences a planner can book. They have already read the leadership books and been in ...

Top Creativity Keynote Speakers for 2026

Introduction Creativity has become one of the most in-demand topics in the corporate keynote market. In the age of AI, organizations are looking for speakers ...

Top Innovation Keynote Speakers for 2026

Introduction Innovation is one of the most requested keynote topics in the corporate events market, and for good reason. Every organization is under pressure to ...

Best Keynote Speakers for Corporate Events in 2026

Introduction “Corporate events” is a broad term that can include sales kickoffs, leadership summits, annual meetings, industry conferences, customer events, company-wide retreats, and more. What ...

Best Private Equity Keynote Speakers for 2026

Introduction Private equity audiences are among the most discerning in the business world. They manage large pools of capital, evaluate complex deals, and make decisions ...

Best Venture Capital Keynote Speakers for 2026

Introduction Venture capital sits at the intersection of entrepreneurship, technology, and risk, which makes it a uniquely compelling topic for business audiences. Whether your event ...

Top Business Growth Keynote Speakers for 2026

Introduction Business growth is the topic that comes up more than any other when I talk to event planners about what their audiences need. Whether ...