If You Want Growth, Your Company Must Have These Three Non-Traditional Roles

From the local barbershop to the giant, multinational corporation, businesses of all shapes and sizes desperately want one thing: growth. Regardless of industry, geography, or scale, a company’s ability to grow is directly linked to the inherent enterprise value.

In working closely with organizations around the world, I’ve noticed that the ones who really savor consistent growth have three critical archetypes in their leadership ranks: The Hipster, The Hustler, and The Hacker. In smaller companies, a single person may have two or three of these traits. In larger businesses, each role may be filled by an entire team. But if you’re missing one or more of these mission-critical personality types, you’re undercutting your ability to grow. Let’s examine each of them:

The Hipster.

Our first key role understands the times. They’re up to speed with new trends, know what’s relevant and what’s yesterday’s news, and is deeply connected with the zeitgeist of the day. The Hipster ensures the organization is catering to today’s – and tomorrow’s – customer needs, helping to avoid complacency and ultimately irrelevance. Picking up on subtle cues and understanding the convergence of macro-trends, it’s the business equivalent of being fashion-forward.

The Hustler.

Every business needs a promoter, and hopefully yours has the wizardry of legendary boxing promoter Don King. Ensuring that the message cuts through the noise to customers, investors, and employees, this person paints a compelling vision and communicates with passion. The role may be a traditional rainmaking role such as VP of Sales or Chief Marketing Officer, or it could be something more progressive such as Chief Evangelist. Someone has to really embrace the core message, and then scream it from the mountaintops.

The Hacker.

What organization can grow without a figure-it-out czar? Business is all about tackling insurmountable challenges in creative ways – from sales and marketing obstacles, to production and manufacturing pitfalls. The Hacker believes that every code can be cracked, wasting no time saying it can’t be done. Deconstructing existing approaches, defying traditions, and sticking a finger in the eye of conventional wisdom are the hallmarks of this important role.

How does your company stack up when considering these pivotal personalities? If you’re down one, it’s time to recruit or promote quickly. If you lack two or more, you’re in danger of stalling or losing ground. Instead of ensuring traditional roles such as CFO, CMO, and CIO fill your leadership ranks, make sure you’ve got these three growth drivers staffed with A+ talent.

Your biggest leaps forward in growth will occur with the formidable combination of The Hipster, The Hustler, and The Hacker.

Read More

New Thinking for the New Era of Business

Albert Einstein famously noted, “We cannot solve our problems with the same thinking that we used when we created them.” In our post-COVID world of ...

When an Astronaut Needs a Pen

Ever get stuck on a problem, only to realize you're solving for the wrong thing? That's exactly what happened when the rocket scientists at NASA ...

How Shake Shack Drives Innovation

Do you prefer the crispy mozzarella, tempura watercress, and black garlic mayonnaise cheeseburger or the pumpkin mustard, bacon, cranberries, and sage hot dog? For something ...

Lady Gaga’s Secret to Creativity

Just before she won the Academy Award for Best Original Song, I watched Lady Gaga dazzle the live audience with a pitch perfect performance of ...

Creativity: Does Size Matter?

For some reason, we’ve been taught that for creativity and innovation to count they need to have a magnitude the size of the 1989 San ...

The Lexicon of Creativity

There’s more confusion around the meaning of the word innovation than the chaos at the airline ticket counter after a cancelled flight. Is there a difference between ...

The Brain Science of Becoming More Creative

When we hear stories about iconic leaders like Salesforce.com’s founder Marc Benioff, or widely celebrated virtuosos like Lin-Manuel Miranda for that matter, we immediately think ...

Correct the Overcorrect

When the misguided leaders at Enron, Tyco and Worldcom committed fraud and marred their shareholders with huge losses, the Securities and Exchange Commission rightfully swooped ...

Learning to Color

Fact: Creativity has become the most needed skill in business. It’s gone from a nice-to-have to becoming mission-critical. Fact: Creativity is a learnable skill. All humans have ...