Spike with Creativity and the Results Will Make You Tipsy

Melissa Tavss grew up in the ice cream business. Her family had been making gelato for years, first in Italy and later in the U.S. It was possible to eke out a living selling traditional ice cream in the old country, but the modern competitive landscape was giving Melissa some major heartburn.

How could she stand out from the pack and create a unique and memorable product? Ben & Jerry’s already had funky flavors, and Haagen-Dazs already captured the demand for decadence. To make her mark, Melissa had to inject a dose of creativity that would really grab attention. Her solution: Booze-infused ice cream.

Today, Melissa leads the highly successful and rapidly growing Tipsy Scoop Boozy Ice Cream Company. The company offers over 30 flavors of alcohol infused deliciousness such as Cake Batter Vodka Martini, Raspberry Limoncello Sorbet, and Dark Chocolate Whiskey Salted Caramel. She has two retail stores called BAR-lours (Manhattan and Brooklyn), sells in dozens of retailers including Whole Foods, and has a significant mail-order business, shipping boozy ice cream throughout the country.

In business and life, too many of us gravitate toward vanilla. We dilute the potency of our ideas in an effort to play it safe, only to realize that the world really doesn’t want another bowl of plain vanilla anything. What customers crave – and will pay handsomely for – is originality. Mango Margarita Sorbet is certainly more attention-grabbing than your basic boring butterscotch. Whether your business is ice cream, car insurance, or industrial supplies, it’s time to spike your offering with a dash of creativity in order to stand out and soar.

While the actual alcohol content is under 5%, the unique infusions have helped Tipsy Scoop enjoy massive growth. In addition to their core ice cream business, they now offer cocktail kits, cookbooks, merchandise, cooking classes, and corporate catering. Without the extra splash of creativity, there’s simply no way a run-of-the-mill ice cream parlor would savor such success.

Let’s ask ourselves – what’s a small dash of creativity that we could add to our products, services, processes, corporate culture, production or distribution? How can we spike our own businesses with a smidge of imagination in order to enjoy a disproportionally large boost in results? Fortunately, it only takes a tiny infusion to boldly stand out in our otherwise vanilla world.

It’s time to tap into that keg of creativity that’s long been sitting dormant. Place your current offerings into a martini shaker, add a single creative twist, shake vigorously, and serve over ice. It turns out that the littlest flourishes can yield the biggest results.

Please create responsibly.

Read More

New Thinking for the New Era of Business

Albert Einstein famously noted, “We cannot solve our problems with the same thinking that we used when we created them.” In our post-COVID world of ...

When an Astronaut Needs a Pen

Ever get stuck on a problem, only to realize you're solving for the wrong thing? That's exactly what happened when the rocket scientists at NASA ...

How Shake Shack Drives Innovation

Do you prefer the crispy mozzarella, tempura watercress, and black garlic mayonnaise cheeseburger or the pumpkin mustard, bacon, cranberries, and sage hot dog? For something ...

Lady Gaga’s Secret to Creativity

Just before she won the Academy Award for Best Original Song, I watched Lady Gaga dazzle the live audience with a pitch perfect performance of ...

Creativity: Does Size Matter?

For some reason, we’ve been taught that for creativity and innovation to count they need to have a magnitude the size of the 1989 San ...

The Lexicon of Creativity

There’s more confusion around the meaning of the word innovation than the chaos at the airline ticket counter after a cancelled flight. Is there a difference between ...

The Brain Science of Becoming More Creative

When we hear stories about iconic leaders like Salesforce.com’s founder Marc Benioff, or widely celebrated virtuosos like Lin-Manuel Miranda for that matter, we immediately think ...

Correct the Overcorrect

When the misguided leaders at Enron, Tyco and Worldcom committed fraud and marred their shareholders with huge losses, the Securities and Exchange Commission rightfully swooped ...

Learning to Color

Fact: Creativity has become the most needed skill in business. It’s gone from a nice-to-have to becoming mission-critical. Fact: Creativity is a learnable skill. All humans have ...