Tag: airline

A Surprisingly Simple Competitive Advantage

My flight landed in Norfolk, Va., 45 minutes late. On that bright and sunny day, I’m told by the airline it was “Due to a delay from the inbound aircraft.” Oh thanks, that made me feel much better. Anyway, I had a car service scheduled to meet me at baggage claim. They knew I was […]

Read More

186 Hours Wasted

Although we boarded early, my flight out of Detroit was delayed by 63 minutes. The weather was clear, there were no mechanical issues, and the crew was ready to roll. The cause of our tardy takeoff? A bureaucratic procedural glitch that required sign-off from airline headquarters. This completely avoidable issue impacted 177 travelers aboard our […]

Read More

Stick it to the Man

Sir Richard Branson, CEO of the Virgin Group, announced this week that the first Spaceport (an airport for recreational space travel) will be built in New Mexico to support his newest business effort, Virgin Galactic. As he’s done in the past with music and air travel, Branson is pioneering new ground. And he’s always been […]

Read More

Flood the House to Catch the Mouse

Imagine you had the challenge of inventing a better mousetrap. Literally. A typical brainstorm session may yield incremental improvements in the spring on a mousetrap, or the bait, or the construction materials. The whole essence of igniting your curiosity is to question and challenge everything. Why does a mousetrap need to use a spring at […]

Read More

The Unconventional Alternative

Most business (and life) decisions come down to a multiple choice question. Should we launch Product A or Product B? Should we expand to Cleveland or Dallas? Should we choose ad campaign 1, 2, or 3? This is where 99% of the world stops, selections an option, and goes on to spend countless hours justifying […]

Read More