Tag: competition

The Power of Surprise and Delight

Following the polite knock on my hotel room door, I was stunned. “Just a little something to welcome you to our hotel,” said the smiling and well-appointed young man as he placed it down on the desk in my room. The beautiful display included a chocolate guitar, hand-dipped strawberries, and a few other candies. Along […]

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Death by 1,000 Paper Cuts

We’ve all done it.  As you open an envelope or turn the pages of a magazine, the paper’s edge slices into your finger, causing you to wince with pain.  While not requiring emergency medical care, a nasty paper cut stings more than a trip to the dentist on Tax Day. Yet these small wounds, if […]

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Making it ‘Grape’ Again

Avery’s Beverages – a company founded in a red Connecticut barn over 100 years ago – was struggling. When Sherman Avery started making handcrafted soda back in 1904, he wasn’t facing the crushing competitive pressure of industry giants like Coca-Cola and Pepsi. The root beer and ginger ale he made didn’t need a celebrity endorsement […]

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How To Be Attractive

We all want to be attractive.  To get to the next level in our lives, we are trying to “attract” people: investors, employees, voters, customers, suppliers, friends, a mate, Facebook friends, Twitter followers, etc.  Of course, we need to turn up the attraction far beyond physical beauty and style to reach our goals in today’s […]

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A Surprisingly Simple Competitive Advantage

My flight landed in Norfolk, Va., 45 minutes late. On that bright and sunny day, I’m told by the airline it was “Due to a delay from the inbound aircraft.” Oh thanks, that made me feel much better. Anyway, I had a car service scheduled to meet me at baggage claim. They knew I was […]

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Herds Are For Animals

“Our company offers great service and affordable pricing.”  “We really care about our customers.” “One call does it all!” Perhaps platitudes that lack specificity and depth worked 20 years ago.  But in our fist-fighting competitive arena, these flimsy claims say nothing at all.  Your customers and prospects want to know, need to know: What truly […]

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What Would MacGyver Do?

In the late 1980s, millions of us tuned in to witness Angus MacGyver’s ability to always find a creative way to get out of a jam. Regularly finding himself in an impossible life-or-death situation, he managed to come out on top through grit and resourcefulness. Instead of panicking, he’d simply figure out a way to […]

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Fire Department Urgency

A few hours after I posted this blog, 19 firefighters tragically lost their lives in Arizona, giving everything they had to save ours.  Our hearts and prayers go out to their families, and courageous firefighters everywhere. The alarm rings at the fire station, and the brave men and women respond with instinctive urgency.  In a […]

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The Past is Dead

We all face incredible challenges in our lives. Difficult people. Ruthless competition. Time constraints. But so many of us succumb to an imaginary and impotent demon that strangles our potential and restricts our progress. This fictitious monster is called simply … the past.

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