Tag: customer

A 3-Step Formula to Perfectly Communicate Your Value to Customers

As business leaders, we’re often faced with the challenge of explaining what we do. It could be in a casual setting like a dinner party, or a more formal sales presentation to that big new potential account. The problem is, most of us get it all wrong. We tend to explain what we do in the […]

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What a French Creole Cooking Term Can Teach Us About Customer Loyalty

After finishing an incredible meal in the French Quarter of New Orleans, the best part of the experience may very well be the lagniappe (pronounced LAN-yap). While it sounds like a fancy seafood dish, a lagniappe is actually an unexpected gift. That special dessert, complements of the chef. The small box of chocolates for you […]

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How PepsiCo is Reinventing a Category with Bubly

Innovation is the hottest business buzzword, evoking images of bold tech startups taking dangerous risks to upend the sleeping giants. But what if you are the giant, or you’re in a traditional business such as hospital linens, automotive parts, or commercial food service? Can mature industries and businesses innovate forward, or is creativity only relegated […]

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The Two Big Things United Got Wrong That You Can Get Right

The news of a 69-year-old physician being forcibly removed from a United Airlines flight has shocked the world and captured headlines around the clock. Millions have now watched passenger-taken videos of Dr. David Dao being brutally dragged off the plane to make room for United employees. His frequent flyer bonus was a broken nose, concussion, […]

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The Disruptive Innovation Behind Pokémon GO

In an explosive combination of creativity, cutting-edge technology, and brilliant marketing, Pokémon GO has become a global craze in less than a week. The new portable game from Nintendo uses a technology called Augmented Reality, which allows a player to interact with the real world instead of just their screen. Game play involves discovering and […]

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The Future of Waiting

A few weeks back, I wrote a snarky blog post about the horrible experience most of us have while visiting the doctor: long delays, rude staff, apathetic physicians, dingy waiting rooms.  You’ve been there. Funny enough, in response to my blog the head of patient care from a large hospital system contacted me to sit down and […]

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