marketing Archives - Josh Linkner

The Can’t-Not

September 1, 2019

The promo for tonight’s local news runs across your screen: “Two of the items in your pantry right now could kill you. Tune in at 11:00 to find out which ones.” After hearing this announcement, you can’t not tune in. When you learn about a hot tech company that offers unlimited days off, tuition reimbursement, […]

Vu Déjà

April 9, 2017

We’ve all experienced déjà vu, looking at an unfamiliar situation and feeling like we’ve seen it before. It turns out the most successful and creative people flip this around and consciously practice Vu Déjà – looking at a familiar situation as if you’ve never seen it before. Our brains are hardwired to play a devious […]

The Disruptive Innovation Behind Pokémon GO

July 17, 2016

In an explosive combination of creativity, cutting-edge technology, and brilliant marketing, Pokémon GO has become a global craze in less than a week. The new portable game from Nintendo uses a technology called Augmented Reality, which allows a player to interact with the real world instead of just their screen. Game play involves discovering and […]

The Frequency Factor

June 21, 2015

If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they’ll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry Ford, and has carried its weight through every technology advance, product launch and celebrity endorsement […]

SCAMPER

May 30, 2011

The SCAMPER technique can take you right back to the limitless creativity you had in Kindergarten.

Tag: marketing