The Creative Twist

Too often, leaders accept defeat when challenges seem insurmountable.  They concede quickly, bowing to the pressures of the day.  If others in similar situations can’t overcome certain obstacles, it is easy to rationalize that nothing can be done.

While some shrug their shoulders and accept the unacceptable, others are busy getting creative and generating meaningful results.  They develop a new ingredient – a twist – that becomes the difference maker.  When you study the many incredible stories of against-all-odds success, the leaders who breakthrough the barriers don’t relent.  Instead, they look for fresh approaches to tackling the most difficult hurdles.

To see this in action, let’s look at one of the toughest problems of all: education in the city of Detroit.

Like most urban areas, Detroit schools are facing serious challenges.  Lack of funding, community apathy, and school violence are just a few of the issues plaguing teachers and administrators.  The results, a mere 32% high school graduation rate, incite outrage and disbelief.  With such an uphill battle, could creative twists really make an impact?

Twist 1: Beyond Basics, a non-profit organization dedicated to “changing destiny through education,” attacks the problem at its root.  Going into the most troubled schools and working with the highest risk kids, they offer intensive one-on-one literacy coaching combined with positive energy and respect.  The result?  Nearly all students reach grade-level literacy skills within a six-week effort, even those that were years behind.  This program is breaking the cycle and has helped thousands of kids over the last ten years.

Twist 2: The Sphinx Orchestra works with kids in Detroit schools and offers classical music programs for minority students.  Kids learn discipline, creativity, and teamwork under the direction of the inspirational Aaron Dworkin.  Besides delivering some amazing concerts, Dworkin’s program delivers something even more special:  Kids who participate enjoy a 100% high-school graduation rate.  No, that was not a typo.

Twist 3: Detroit’s new Cristo Rey High School.  Their twist comes from the idea that college kids can put themselves through school, so why not high school kids?  The program includes corporate mentors who hire students to work one day per week. The pay that’s earned goes back to the school to help fund better programming and staff.  Kids get real world experience, connect with role models, and develop a strong work ethic.  As a result, 100% of their first graduating class was accepted to college.  Again, not a typo.

If creative twists can deliver such dramatic results in the highly challenged Detroit schools, think what they can do in your own organization.  Stop tacking the problem in the same way everyone else does.  Instead, stick your finger in the eye of conventional wisdom and look for an entirely new approach.  It will liberate your company and allow you to drive unimaginable results.

C’mon y’all.  Let’s do the twist.

Read More

Best Manufacturing Innovation Keynote Speakers in 2026

Introduction Manufacturing innovation keynote speakers are in especially high demand in 2026 as industrial leaders confront AI adoption, robotics, supply chain volatility, workforce constraints, and ...

Best Healthtech Keynote Speakers for 2026

Introduction The best healthtech keynote speakers for 2026 are helping leaders make sense of one of healthcare's most consequential periods of change. Artificial intelligence is ...

Best Government and Public Policy Keynote Speakers for 2026

Introduction The best government and public policy keynote speakers for 2026 are helping leaders navigate an unusually demanding environment. Public agencies, associations, universities, government contractors, ...

How do I choose the right keynote speaker for my industry?

Choosing the right keynote speaker for your industry starts with five criteria: industry relevance, credible credentials, proven speaking experience, alignment with measurable business outcomes, and ...

Best AI Media Keynote Speakers

Introduction The best AI media keynote speakers for 2026 are helping leaders navigate a once-in-a-generation shift in how content is created, distributed, monetized, and experienced. ...

Best Healthcare Innovation Keynote Speakers in 2026

Introduction Healthcare innovation keynote speakers are in high demand in 2026 as health system leaders navigate artificial intelligence, workforce constraints, new medical technologies, rising expectations ...

Best Fintech Keynote Speakers for 2026

Introduction The best fintech keynote speakers for 2026 are helping leaders navigate a financial system reshaped by artificial intelligence, embedded payments, digital assets, tokenization, cybersecurity, ...

Best Advertising and Marketing Keynote Speakers for 2026

Introduction The best advertising and marketing keynote speakers for 2026 are helping leaders navigate a market where AI is changing creative production, creators are reshaping ...

Best Media Innovation Keynote Speakers in 2026

Introduction The best media innovation keynote speakers for 2026 are addressing an industry being reshaped by generative AI, fragmented attention, streaming economics, creator-led competition, shifting ...