We Want Our Twinkies Back

Twinkies

This past week, a tragedy occurred.  The entitlement and stubbornness of union leaders forced Hostess (makers of Twinkies, HoHos, Wonder Bread, etc.) to cease operations forever.  The result: 18,500 jobs lost, $2.5 billion of revenue squandered, and millions of sweet-tooth consumers left with a craving.

Pretty much the same thing happened to this year’s NHL season.  Greedy players who refused to accept the realities of team economics ended up losing a year of their careers while hockey fans were left out in the cold.

I’m sure collective bargaining laws were put into place back in 1935 for good reason.  Workers in the industrial age were thought to be easily replaceable, so big, powerful companies could theoretically mistreat them.  Concerns around workers’ geographic boundaries, ability to make their voices heard, restricted information, and limited choices led congress to pass laws that at the time were likely well-intentioned.

But a lot has changed in 77 years.  Today, we live in an age of abundant information, boundless mobility, global competition, and limitless choices.   A single worker’s concerns can be amplified worldwide through social media.   And competition for talent is stiff, driving employers to do everything possible to delight their team members instead of mistreat them.

The architects of union legislation never imagined a world where spoiled athletes would use collective bargaining to extract an extra $1.3 million a year for throwing a fastball.  Or unions that, when faced with the hard facts, would rather sink the ship of an iconic company than accept a wage package that allowed that company to remain competitive.

The problem with our laws is that they are permanent.  Carefully drafted rules that consider all the nuances of the day cannot possibly remain relevant forever.  It would make more sense for the laws to have terms – just like our elected officials.  At the end of these terms, the details of the legislations would be revisited and adapted to the issues of the new day.

While we can’t easily change Congress, we can change our own efforts.  What “rules” do you follow in your business or life that are mindlessly saluting the flag of the past?  Isn’t it time to take inventory of your processes, policies, and procedures to carefully examine their relevance?

The most successful people – and companies – are those that constantly reinvent.  They refuse to do things just because they’ve always been done a certain way.  They are obsessed with constantly finding fresh approaches.

Let’s stop fitting yesterday’s square peg in today’s round hole.  You’ll enjoy newfound success by challenging the rules of the past.  Go ahead… give your old thinking a term-limit to break free from the shackles of tradition.

And while you’re enjoying the thrill of victory, I’ll (hopefully) go back to enjoying my Twinkies.

Read More

Top Insurance Keynote Speakers for 2027

Best insurance keynote speakers updated for 2027 Josh Linkner is the #1 ranked keynote speaker for insurance. Position depends on their current work with insurance ...

The Compression of Innovation Timelines | The Innovation Quotient Q3 2026

Q3 · 2026 The Compression ofInnovation Timelines The InnovationQuotient Your quarterly briefing on innovation. Download the Report By Josh Linkner  ·  Kaiser Yang Letter from ...

The Human Edge | The Innovation Quotient Q2 2026

Q2 · 2026 The Human Edge The InnovationQuotient Your quarterly briefing on innovation. Download the Report By Josh Linkner  ·  Kaiser Yang Letter from the ...

Optimizing the Conditions for Innovation | The Innovation Quotient Q4 2026

Q4 · 2026 Optimizing the Conditionsfor Innovation The InnovationQuotient Your quarterly briefing on innovation. Download the Report By Josh Linkner  ·  Kaiser Yang Letter from ...

Top Professional Services Keynote Speakers for 2026

Introduction Professional services keynote speakers are in demand in 2026 because accounting, consulting, engineering and advisory firms are being reshaped from several directions at once. ...

Top Legal Industry Keynote Speakers for 2026

Introduction Legal industry keynote speakers are in unusually high demand in 2026 because the profession is being asked to change faster than its structures were ...

Top Keynote Speakers for Building Resilient Teams

Introduction The best keynote speakers for building resilient teams help organizations do more than endure disruption. In 2026, leaders are navigating accelerated AI adoption, shifting ...

Top Business Transformation Keynote Speakers for 2026

Introduction The top business transformation keynote speakers for 2026 are helping leaders confront a fundamental challenge: organizations must reinvent faster without destabilizing the people, processes, ...

Top Keynote Speakers for a Travel or Hospitality Conference in 2026

Introduction Hospitality and travel conferences ask more of a keynote than most industries do. The audience runs from owners and asset managers to general managers ...