Have a Plan Z, Your Dream Plan – Not Just a Plan B

Plan Z … Chances are your parents instructed you to always have Plan B. We all are familiar with this concept — a fallback plan in the event things go very wrong. The notion is so widespread that it’s even the name of a morning-after contraceptive pill.

Most people first focus on their careers, which are fairly risk-averse to begin with. Next, they spend time carefully plotting out their Plan B so they have a safety net in the event of a fall from grace. While it’s practical to wear both a belt and suspenders, I think we’re missing something far more important … a Plan Z.

The Z can stand for zoom, zap or zigzag. It is the opposite of a Plan B; it is the dream plan. The plan that you had in mind before you learned all the things that could go wrong. The plan that you’d pursue if you knew you couldn’t fail.

Plan Z is your road map for things going incredibly right instead of horribly wrong. It is the intersection of your passion, heart and soul. It’s your calling. It’s what you’re meant to do. No, it doesn’t stand for Zombie. That’s what Plan B is for.

Reflect for a moment on what you would do if you had $250 million in the bank but weren’t allowed to retire. Would you still suck up to your overbearing boss? Would you hold your best thinking back for fear of looking foolish? Would you write cover-your-behind memos? Or would you pursue your art?

Since life often works in reverse order, you’re much more likely to wind up with the success you seek by following your dreams instead of neutering them. The history books aren’t written about middle managers who withheld their creativity in order to have a false sense of security.

What have you always wanted to do? How could you make your biggest impact on the world? How do you want your grandkids to remember you? These are the guideposts of your real plan, not how many sick days your employer offers.

If you are going to build an alternative plan, ditch the Plan B and go all-in on Plan Z. The very act of crafting it will be both inspiring and liberating, and each step toward it will be cathartic. Just think how the world would be if we all sprinted toward Plan Z instead of its puny counterpart.

Zoom. Zoom. Zoom. You’ll be zelirious with joy and feel absolutely zensational.

Read More

Top CEO Keynote Speakers for 2026

Introduction CEO keynote speakers bring direct operating experience to the stage, which is something career speakers just cannot match. They have built companies, managed employees, ...

The True Impact of AI on Education

Introduction Every time I speak about education these days, I get some version of the question: "How do we stop students from using AI to ...

Top AI & Future Tech Keynote Speakers for 2026

Introduction Artificial intelligence has moved from the edges of corporate strategy to the center of it. In 2026, virtually every industry, from financial services and ...

Why Emotional Intelligence Matters for Business Leaders

Introduction I've spent most of my career surrounded by smart people, and it’s true that none of them got where they are by lacking intellect ...

How to Choose the Right Keynote Speaker for Your Event

Introduction Having delivered over 1,300 keynote speeches around the world, I’ve been involved in my fair share of speaker selection processes for corporate events, and ...

How to Master Change and Uncertainty

Introduction Every leader I work with is navigating some version of the same challenge right now, trying to figure out how to best navigate volatile ...

The Best AI Transformation Frameworks for 2026

Introduction Almost every leadership team I work with right now is trying to figure out how to actually transform their organization with AI. Not just ...

Building an Ethical Culture of Innovation

Introduction I recently read The New Yorker’s piece questioning whether Sam Altman can be trusted to lead OpenAI, given the importance of the company’s technology. ...

AI in Your Industry: CPG and Retail

About the Author Josh Linkner is a five-time tech entrepreneur, New York Times bestselling author, keynote speaker, and globally recognized innovation expert. He has founded ...