Cody Hofmockel

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Measure twice and cut once, the saying goes. In reality, most teams measure 183 times and never make the cut. Instead, people ruminate in uncertainty and avoid being decisive. The team takes one more lap around the question, then another, then a third for good measure. Meanwhile the world isn’t waiting. Your competition certainly isn’t … Read more

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In 2013, Harvard researcher Trafton Drew slipped a small image of a gorilla into a CT lung scan and handed it to twenty-four radiologists. The gorilla was forty-eight times larger than the tumor nodules they were trained to spot. Eighty-three percent never saw it. Eye-tracking later showed that most of them looked directly at it. … Read more

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We all know what junk food does. It’s cheap and easy and tastes good in the moment, but slowly corrosive over time. What it gives the taste buds, it takes from the body. It has a counterpart we rarely talk about: JunkSound. Same characteristics as junk food, but JunkSound shows up in the toxics words we … Read more

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My brother @Ethan Linkner dropped a word into an email thread last week, and I haven’t been able to stop thinking about it. The word is “sisu.” It’s Finnish, and it has no clean English translation. Sisu (pronounced see-soo) describes an extraordinary form of inner strength and stoic determination. It combines grit, resilience, and tenacity … Read more

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There’s a quiet lie that high achievers tell themselves, and I lived inside it for years. The lie goes like this: when I close the deal, when I hit the number, when I finally arrive — that’s the moment the peace shows up. That’s when the joy kicks in. That’s when I get to exhale. … Read more

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Most people think art means paint on canvas or marble under a chisel. But I think it’s time we expanded that definition.  Somewhere along the line, everything outside of “the arts” got filed under “just a job.” But spend five minutes watching someone great at their craft and you’ll see that’s not true. What do … Read more

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Do you know your unique Innovation Style? If you want to jump right into finding out, take our free diagnostic assessment here. It takes about two minutes. If you want to learn more about what it is and why it matters, keep reading. Every leader and organization has a distinct innovation fingerprint: a unique combination of how strategy … Read more

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Space is having a moment. Project Hail Mary is dominating the box office, and Artemis II’s crew is stealing hearts around the world. But there’s another space story almost 20 years in the making that deserves your attention. One without a billion-dollar NASA budget or a Hollywood screenplay. Luca Rossettini dreamed of being an astronaut from the … Read more

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You begin work on a project, and you can approach it two ways: 1) Play Small, Tone Up Later. Start measured and reserved, thinking you’ll spice things up as the project unfolds. 2) Play Bold, Tone Down Later. Bring your fullest expression early, take creative risks, and push boundaries. Sand off rough edges once the draft … Read more

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Unstructured time is probably the most underrated creative tool in the modern professional’s toolkit, and also the one that most organizations have spent the last decade methodically eliminating. When neuroscientists study where creative insight actually originates in the brain, they keep finding the same answer. A network of brain regions called the default mode network activates when … Read more